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Sunday 28 September 2014

A Made In Malaysia IT Startup Success Story - Tableapp



Meet Tableapp

Benson Chang is the founder of Tableapp, a real time online reservation service for restaurants in Malaysia. He and his company won a free IT upgrade as the runner-up in the Intel Level Up Your Business contest.

Tableapp was inspired by the needs of Benson's parent's F&B business. Oftentimes the staff were too busy to take reservations and had difficulty managing their customer database. Benson saw an opportunity for technology to simplify and improve the business as well as help Malaysian diners find places to eat.

Their app lets diners make an instant reservation online and provides restaurants with a guest management system. They started business in February 2013 and in little more than a year, they’ve grown quite a bit. Now, Benson has 4 staff under him including developers and salespeople and their IT is increasingly strained by new demands.

Take a journey with us as we transform Tableapp into a more mobile business with the power of Intel technology.

What’s holding Tableapp back

We got our Intel reseller in Malaysia, SNS Network, to take a look at Tableapp's business and find out how we can help:

Issue 1: Coding needs to be fast
Tableapp’s developers often make changes to the code of their app multiple times a day, taking up hours of the workday.

Issue 2: Salespeople need to be connected
The sales team has to meet restaurant owners but their PCs lacked the connectivity for them to transfer files to the office.

Issue 3: Devices should impress clients
As a technology company, Tableapp need up-to-date devices to look the part when they are trying to convince restaurant owners to sign up with their app.

How we leveled up Tableapp's business

Our Intel reseller, SNS Network, had these IT recommendations to help Tableapp work smarter and faster:

Getting the business up to speed
We replaced their old desktops with new 2 in 1 and Ultrabook™ devices. Not only do the new devices have amazing processing power that helps with productivity and time saving, they are also easy to carry around. The new PCs also come installed with McAfee security software that helps with securing Benson's valuable code. 
"Compiling data used to take 1 minute, now it’s 10 seconds. Considering we do it over 100 times a day, that’s a lot of time savings."
          says Benson, founder of Tableapp

Connectivity and mobility to work anywhere
With their office situated in the heart of the capital of Malaysia, Kuala Lumpur, Benson and his staff occasionally face long commutes and traffic jams. The new mobile devices also helps them save travel time by letting them work from home or a café.

Another factor making it easier to work anywhere is cloud connectivity. Tableapp has a physical server but uses Dropbox* to synchronize code updates for their software. By being able to connect and share work files from anywhere, Benson and his staff can work on the go while still fully collaborating.


Making an impression with clients
Benson and his sales team have to meet restaurant owners to demonstrate the effectiveness of their software. The new 2 in 1 device is great for this as it can show off the app in both tablet and PC mode. Its stylish design also creates a strong impression.

Ready to take on the world! 
With the IT upgrade complete, Benson and his team at Tableapp are able to perform at a whole new level:
  • They are now more productive with the new powerful PCs.
  • It's easier for them to work anywhere with mobile devices and easy connectivity.
  • Sales demonstrations are now more impressive with the 2 in 1 devices.

Tableapp is now looking to grow beyond Malaysia, sharing their app with nearby countries.

Resource:
Intel.com. (28.9.2014). App Developer Case Study: Tableapp . Retrieved from http://smb.intel.sg/insights/case-study/tableapp?eid=12a_Outbrain_SMB+Content+Syndication+MY-Q3

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